Quick Interview: view Salary range: $60,000 to $75,000 Willing to relocate: No Years of related job experience: 5 Highest degree earned: Bachelor of Arts Software: InDesign, Photoshop, Illustrator, Quark XPress, Keynote, MAC OS X
This candidate has had a successful career with proven results, while working closely with sales teams and executives. A strong background in health care and technology with experience in lead generation, project management, branding, collateral development and creative. Loves the details and uses right-brain creativity with left-brain logic to see the big picture.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Nashville, TN Job title: Director, Marketing Years and months employed: 2 Year(s) 3 Month(s) Responsibilities: With this health care start-up, she generated a 7% return with an executive level high impact campaign.
Currently, she is continuing to develop a national health education awards program and national fundraising program focused on childhood health.
She’s all about the results - ROI, with A/B testing helped her company analyze and improve response rates while evaluating overall value.
She thrives in this fast-paced, start up environment.
Organization: Integrated Medical Systems Location: Birmingham, AL Job title: Marketing Manager Years and months employed: 10 Month(s) Responsibilities: While at this mid-sized healthcare company, she developed a high impact executive direct mail campaign that resulted in a 20% response rate and the opportunity for over 2 million dollars in sales in the Orlando area. She also assisted in coordinating the development of 9 sales focused/lead generation material kits for the national sales team.
She managed the development of marketing communication elements and messaging, both internally and externally.
Project management of key initiatives was a large part of her role, and she managed targeted high impact direct mail, website development, and video production across multiple national products.
Organization: MCG Business Solutions Location: Mobile, Alabama Job title: Marketing Manager Years and months employed: 1 Year(s) 6 Month(s) Responsibilities: As a small business technology services company, she developed and maintained their initial media plan, marketing budget and campaigns for nine product lines with three different marketing plans. She was responsible for building the company brand on a local level, which included purchasing media in local business journals, magazines and newspapers throughout the Southeast. She was able to use a graphic design background to create professional designs including print ads, postcards, collateral, and trade show graphics. She also organized and promoted events such as trade shows, lunch-and-learns, educational events and training classes.
EDUCATION
Institution Name: The University of Alabama Location: Tuscaloosa, Alabama Degree earned: Bachelor of Arts Major/Concentration: Advertising & Studio Art Year Graduated: 2004
