Quick Interview: view Salary range: $140,000 to $200,000 Willing to relocate: No Years of related job experience: 16 Highest degree earned: Bachelors of Arts Marketing Languages: English Software: Nielsen
VIP/IDiG
Homescan
Microsoft Office
Top-performing, results oriented leader with over 15 years’ experience
delivering growth and providing direction and leadership to high
performance teams to attain multi-organizational objectives. Credited
with creating sales management and organizational leadership processes
within MillerCoors and Reckitt Benckiser.
An exceptional leader who champions successful teams with top talent.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Nashville, TN Job title: Customer Trade Marketing Manager Years and months employed: 9 Month(s) Responsibilities: Integrate Marketing Reckitt Benckiser Brand Marketing Strategy with retailer GTM strategy.
Responsible for Aligning Sales and Marketing to a PNL that delivers against both Sales and Marketing Goals.
Responsible for Overall P&L of $125MM in GM.
Responsible for Marketing Budget for advertising and marketing spend of $6.6MM.
Responsible for Creating all Customer Programs across Discounters (Dollar General, Family Dollar, Aldi, Big Lots, Save a Lot and Fred's.
Drive Positive and Collaborative Relationships between Sales and Trade Marketing.
Develop Custom Consumer Panels to Test Product and Promotional Ideas.
Work With Shopper Marketing on Integration of Consumer Trends into National and Customer Specific Programs
Organization: MillerCoors Location: Nashville,TN Job title: Eastern US Chain Sales Manager Walmart and Sams Years and months employed: 9 Year(s) Responsibilities: Manage Volume of 14.5M Cases and $217M in Net Revenue, +4% growth vs. -1.2% TTL MillerCoors.
Hire/ Train and Develop with Continuous Active Training a 12 Person Sales Team by creating training programs, incentive plans, industry knowledge and selling skills
Responsible for Overall P&L of $ 217 Grew 5%vs PY.
Responsible for Allocation and Budget for marketing and promotional spends of $650,000.
Maintained Supplier Relationships and Collaborated with 15 States and 7 General Managers to execute brand launches, maintain rate of inventory, pricing, programming, forecasting, strategy and all other essential elements.
Drive Positive and Collaborative Relationships at senior levels to ensure buy-in at the top.
Cross Functional Leadership working with marketing, retailers, wholesalers, and other key stakeholders.
Design and Deploy Sales and Marketing Strategies, programs and contents to improve sales opportunities.
Create Periodic Financial and Sales Reports in order to identify issues and ensure retailers & wholesalers are on the optimal growth curve .
Organization: MillerCoors Location: Washington DC and Nashville TN Job title: National Account Manager Total Wine and Dollar Years and months employed: 9 Year(s) Responsibilities: Manage 2.9M in Case Sales $44M in Net Revenue with growth of 68% in cases
Team Lead managing headquarters and responsible for all sales efforts of TWM and Dollar General
Created National Value Channel Strategy for all MillerCoors providing market launch, pricing and selling
strategies.
Managed Category Manager, Analyst and Chain Team of 14 people.
Negotiated and Opened MillerCoors Brands into Dollar General, an ABI exclusive account, leading to +$24M
incremental year one revenue.
Developed Roll Out Strategy launching beer for the first time in 1,500 stores around beer for Family Dollar and Big Lots.
Created and Implemented First Ever MillerCoors Meet the Makers program resulting +43% on focus packages.
EDUCATION
Institution Name: University of Northern Colorado Location: Greeley, CO Degree earned: Bachelors of Arts Marketing Major/Concentration: Marketing Year Graduated: 2000
