Quick Interview: view Salary range: $100,000 to $250,000 Willing to relocate: No Years of related job experience: 20 Highest degree earned: MBA Accreditations: MBA, Languages: English Software: Microsoft Office, Mac OS
This candidate is a skilled and seasoned executive with an MBA in Marketing and a wealth of experience with both non-profit and for-profit companies. She is active in her community, serving on boards and committees of several organizations, including the Frist Center for Visual Arts; Books from Birth of Middle Tennessee; Junior League of Nashville and the Ronald McDonald House.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Nashville, TN Job title: Financial Advisor Years and months employed: 3 Year(s) Responsibilities: Evaluated the economic performance of certain companies and industries for business firms and other organizations that had the money to investment.
• Compiled data for financial reports
• Analyzed social and economic data
• Examined market conditions
• Worked with detailed financial records
• Created statistical diagrams and charts
• Advised clients on financial matters
• Made investment presentations
Exercised knowledge of investments, tax laws and insurance in order to suggest financial alternatives to business firms and individuals to coordinate with both their short term and long term financial goals. Including: retirement and estate plans, college funding, risk management and other relevant investment options.
Consulted with clients to acquire information pertaining to current finances and financial goals. Developed an overall financial plan that determined client's problem areas, made suggestions for improvement and suitable investments. Met with clients once a year to discuss potential investment opportunities.
Organization: NRB Network Location: Nashville, TN Job title: Managing Director, Marketing Years and months employed: 2 Year(s) Responsibilities: • Branding And Recognition – Developed and implemented all marketing and promotional strategies, including strategies, tactics, timelines, targets, measurements and budget, in an effort to challenge donors and prospective donors to partner with our fundraising and civic responsibility initiatives.
• Product Development – Developed and implemented promotional/advertising plan for products. Responsible for establishing and monitoring expense budget for said plan.
• Marketing –Promoted and guided the organization’s reputation and brand as the basis for supporting growth and positioning NRB Network. Provided marketing counsel, support, and services to improve NRB Network results and performance through advertising, collateral, website design, special events and community programs, and market research (image and satisfaction). Worked with NRB Network’s Fundraising and Communication departments to develop strategies for direct mail, newsletters and special publications, public and media relations, and brand standards. Developed and directed the business strategy for all products including setting product direction to achieve mission and goals and overall product revenue growth. Collaborated in the assessment of market developments, trends, forecasts, demographics and strategic options relative to mission and goals. Developed and maintained systems to monitor progress of all marketing plans. Advertising agency selection and oversight.
• Leadership – Consulted, counseled, coached, and assisted staff in job functions: advertising, direct mail, publications, collateral, public relations, and web site design. Provided leadership to Marketing department staff, while overseeing and ensuring that departmental processes are in place to successfully implement strategic marketing initiatives.
Organization: Ecufilm Location: Nashville, TN Job title: Executive Director Years and months employed: 3 Year(s) Responsibilities: • Corporate Redesign – Redesigned structure to provide centralized marketing department for agency—created greater efficiency and interdepartmental cooperation and communication and improved cost effectiveness. Created centralized Call Center to ensure product cross-sell and more efficient dissemination of information.
• Sales & Marketing – Marketed electronic-media products to national and international audience. Sold product to businesses, churches, consumers & resource centers nationally & internationally. Developed new marketing tools to reach these audiences. Redesigned corporate structure to provide centralized marketing department for agency—created greater efficiency, and interdepartmental cooperation and communication, and improved cost effectiveness. Performed SWOT analysis.
• Acquisition & Distribution– Sought and acquired products from other sources. Maintained and expanded relationships with suppliers. Developed relationships with new suppliers. Created video curricula and conducted trade show exhibits.
• Strategic Plan – Created and developed five year plan, consisting of operating and financial goals, timelines, action plan, implementation plan and strategic alliances. Re-evaluated mission and vision statements to insure adherence.
• Supervision - Oversaw staff and operations. Managed budget. Managed product collection and catalogue creation. Responsible for the financial health of organization.
• Re-image & Re-direct – Updated catalogue and company image. Redesigned corporate direction to include Internet marketing. Refocused company mission to expand into new markets and increase customer base.
EDUCATION
Institution Name: University of Phoenix Location: Tempe, AZ Degree earned: MBA Major/Concentration: Global Marketing Year Graduated: 2004
Institution Name: University of Virginia Location: Charlottesville, VA Degree earned: BS Major/Concentration: History, English, Government Year Graduated: 1988
