Quick Interview: view Salary range: $80,000 to $130,000 Willing to relocate: No Years of related job experience: 15 Highest degree earned: Master of Business Administration Accreditations: Cum Laude, Magna Cum Laude Languages: English Software: Salesforce.com; MS Office programs; Publisher; Frontpage.
This candidate brings energy to the world of marketing and account management. With 15 years in a variety of industries,it is her diverse experience that she brings to the table. She has led successful projects throughout her career including advertising, brand building, digital marketing, media, events, social, communications & operations. She has led both direct report & cross-functional teams.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Chicago, IL Job title: Marketing Manager Years and months employed: 7 Year(s) 9 Month(s) Responsibilities: Managed annual $21M P&L marketing account for Business Unit. • Assessed and reported on ROI at conclusion of projects. • Led integrated teams across merchandising, marketing, finance, supply chain and store operations, size ranging from 4-25 people depending on campaign.
• Developed Creative Briefs. • Planned and managed entire marketing campaigns which included: SEO, Print Advertisement, PR and Communications, Social Media and Online Video Broadcast, Media Tours, Field Events and Trade Shows, Digital/Banner Ads, Direct Mail and Email, Print Advertisement, Full Glossy Catalog • Supervised and mentored 2 direct reports.
Organization: Confidential Location: Chicago, IL Job title: Assoc Director of Marketing - Digital Years and months employed: 1 Year(s) Responsibilities: Managed all the activities, timelines and deliverables to successfully launch new programs from new or existing clients. • Led the development and implementation of online and offline marketing strategy through analysis and research.
• Provided team leadership and an advanced understanding of marketing strategy, branding and product positioning. • Oversaw the implementation of strategies from detailed marketing plans and briefs for each program in the portfolio.
• Enhanced program positioning though research, analysis and industry/brand/program knowledge. • Prepared weekly reports on portfolio status. • Developed new and innovative methods for cost effectively reaching audiences and improving media effectiveness through SEO, SEM, Online content and more. • Contributed to the departmental effectiveness by making suggestion for process and output improvement based on experience, observation and data collection.
Organization: Confidential Location: Nashville, TN Job title: Client Marketing Manager Years and months employed: 2 Year(s) Responsibilities: Partner with and build strong relationships with Sales, Account Management, other internal departments as well as our broker networks to deliver annual revenue and profitability targets through direct marketing campaigns. • Utilize Salesforce.com for account intelligence. • Establish and build strong relationships with both current and new partners in order to maximize future marketing opportunities. • Lead and manage a team of direct reports to ensure all facets of marketing production while driving to our metrics of operational excellence. Ensure operational oversight and accountability across internal teams. • Identify and manage project dependencies that could impact marketing production • Serve as a catalyst for escalated communications among sales and other internal departments. • Support strategic client planning • Monitor and evaluate the effectiveness of processes • Lead solution development efforts that best address partner needs while balancing the investment of company resources.
EDUCATION
Institution Name: Bellarmine University Location: Louisville, KY Degree earned: Master of Business Administration Major/Concentration: Business/International Business Year Graduated: 2002
Institution Name: University of Kentucky Location: Lexington, KY Degree earned: Bachelor of Science Major/Concentration: Individual and Family Development Year Graduated: 1998
