Quick Interview: view Salary range: $200,000 to $250,000 Willing to relocate: No Years of related job experience: 15 Highest degree earned: Master of Science Languages: English
This candidate is a decisive, results-driven executive with a proven track record of building and leading high-growth multi-channel teams, and developing successful marketing strategies and programs for leading brands in the retail, services, and financial industries. A few of his many strengths are managing multi-channel divisions, leveraging customer databases, strategic planning and direct/e-commerce marketing programs.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Brentwood, TN Job title: VP Multi-Channel/E-Commerce Marketing Years and months employed: 4 Year(s) 3 Month(s) Responsibilities: Worked closely with the President, COO, CFO and CEO on the strategy and business development activities related to e-commerce and multi-channel strategic plans. Included identifying trends and growth opportunities in the multi-channel commerce marketplace, identifying strategic gaps in the current plans to address the Tractor Supply future state multi-channel business models. Managed all activities related to the multi-channel business division including P & L management, fulfillment operations, call center management, merchandising, site enhancements, marketing, product information, catalog management, SEO, alliances, affiliates, SEM and business development. Built a top five multi-channel website as ranked by the CrossView Multi-Channel Retailing Study (Feb 2010).
•Evaluated, developed and made recommendations on company’s short– and long-term multi-channel strategy
•Managed all TSC internet sites, including the initial implementation of the e-commerce platform
•Developed the content strategy, including product information, user-generated content, social commerce/networking ratings and reviews and ask/answer
•Evaluated market trends and developed senior level contacts in the e-commerce community (technology companies, etc) for the purpose of understanding emerging trends and identifying possible future partners
•Developed corporate strategy, including input to the Board of Directors and other corporate strategy activities
•Developed and incubated new business opportunities focused on multi-channel revenue growth
•Converted the existing print catalog into a customer ordering and support tool
•Identified potential M&A, joint venture/partnership and new business model opportunities
•Critically evaluated opportunities and developed robust, investment grade business cases
•Developed revenue models, new business segments, strategic plans and identified the resources and financial requirements needed to execute the strategy.
•Presented business cases to leadership for decision making and approvals of key multi-channel investments
•Built and managed the departmental teams necessary to manage the day-to-day operations of the division
•Provided regular communication to senior leadership as to progress and priorities for implementation
•Advocated and drove the expansion into multi-channel for Tractor Supply
•Built and developed analytical models and provided financial reporting and support necessary to track the success of the strategy, multi-channel division and business development activities
•Responsible for regular communications to the executive committee regarding financial performance, growth opportunities and project prioritization
•Implemented the SEO, SEM and site-wide strategic plans
•Developed executive level presentations that succinctly and persuasively communicated results and performance
Organization: Harland-Clarke Location: San Antonio, TX Job title: VP E-Commerce, Direct and Channel Marketing Years and months employed: 2 Year(s) Responsibilities: Responsible for managing the e-commerce, direct, contact center and Internet marketing strategies for both business-to-business and business-to-consumer segments. Responsibilities also included the strategic leadership for the direct marketing team, e-mail marketing efforts, Internet product catalog management, website content management, and on-line product promotions. Focus areas also included managing contact center marketing strategies and program efforts, including call scripts and customer relationship management programs.
•Managed Harland-Clarke’s internal and external marketing programs and all promotions
•Identified opportunities for enhanced product promotions and identified additional revenue opportunities through the personal and business product channels
•Led teams responsible for the requirements gathering, usability testing and all contact center programs
•Developed and created new contact center services solutions targeting key business segments
•Led the communication and strategic marketing plans for all multi-channel marketing programs
•Led the development of the new product and solution development process
•Accelerated the implementation of new solutions generating over $20 million in incremental revenue
•Completed over 200 Internet site and catalog enhancements, generating over $65 million in revenue
•Created new Internet management process to manage site content and submit, prioritize and develop Internet enhancements, including improved IT development, test and site launch processes
•Managed over 1,000 changes/improvements to the websites and functionality
•Increased e-commerce related revenues over $100 million between 2004 and 2006
•Developed new alliance models to support deployment of solutions to 200 major financial institutions
•Managed new security and authentication processes for all Internet and contact center activities
•Leveraged the direct marketing teams to produce over one million pieces of direct mail designed to support target customer segments within major financial institutions
Organization: WW Grainger Location: Lake Forest, IL Job title: VP Marketing/Merchandising Years and months employed: 4 Year(s) Responsibilities: Responsible for corporate marketing, logistics, marketing, e-commerce, website management, international marketing, CRM and turnaround executive leadership. Launched re-structuring efforts that ignited marketing and Internet initiatives and organizational change. Directed long-term planning, budgeting, customer acquisition and forecasting for Grainger.com and supply chain e-commerce. Established organizational structure focused on driving and measuring incremental results. Managed on-line information and merchandising content for more than 250,000 products leveraging digital content from 1,200+ suppliers and business partners.
•Launched strategies that supported supplier collaboration, merchandising, product information and content management for United States and international locations across both digital and physical channels
•Implemented cost rationalization initiatives and increased overall efficiency of marketing spending
•Developed the first integrated direct list management and e-mail marketing programs supporting Grainger.com
•Planned and orchestrated comprehensive strategies to introduce high-impact services and products that achieved substantial increases in active customers with significant improvements to financial results
•Reduced costs to service customers and overcame customer resistance to web ordering through the development of easy online ordering that increased daily sales from $400,000 to more than $1.0 million
As Vice President, Chief Marketing Officer at Grainger.com oversaw 35+ direct reports and a budget of $20 million. Managed alliances, merchandising, customer database, site design and content, direct marketing, public relations, customer relationship management, market research and competitive analysis.
•Created and executed marketing and advertising plans establishing a strong brand identity, drove incremental revenue while positioning Grainger as a global leader within e-commerce and the MRO industry
•Developed Grainger’s internal and external marketing communication model and managed public relations
•Maximized ROI for marketing and web development programs. Collaborated with Finance to develop reporting metrics and models to analyze weekly and monthly revenue trends and volumes
•Introduced on-line advertising, list management and media programs designed to drive Grainger.com growth
•Drove ranking of Grainger.com to one of the Top-20 B-to-B e-commerce sites. Increased Grainger.com revenue from $100 million in 1999 to more than $300 million in 2001
EDUCATION
Institution Name: University of Memphis Location: Memphis, TN Degree earned: Master of Science Major/Concentration: Marketing and Management Year Graduated: 1988
Institution Name: University of Memphis Location: Memphis, TN Degree earned: BBA Major/Concentration: Marketing Year Graduated: 1980