Quick Interview: view Salary range: $75,000 to $110,000 Willing to relocate: Yes Years of related job experience: 10 Highest degree earned: B.S. Accreditations: Certificates in Industrial/Social Psychology and Organizational/Personality Psychology, Languages: English Software: MS Office: Word, Excel, PowerPoint, Outlook
Photoshop CS6
Google Analytics
Hootesuite
HubSpot (Inbound Marketing Automation)
Meet an accomplished marketing manager with over ten years’ experience in digital and traditional environments focusing on content strategy, marketing strategy, and creative project management. She has extensive hands-on experience with creation and delivery of marketing programs to drive customer engagement, acquisition, and retention. She is a strategic thinker and tactical problem solver.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Seattle, WA Job title: Manager of Content Strategy/Owner Years and months employed: 1 Year(s) 6 Month(s) Responsibilities: Creating a comprehensive content strategy to increase customer engagement and improve the customer experience while meeting business objectives. Identifying the ideal customer and developing personas, identifying business objectives and key performance indicators, conducting content audits and evaluating trends using data analysis (Google Analytics), performing gap analysis, mapping the user journey, creating, reviewing and editing all content to ensure that company brand, voice and tone guidelines are applied and consistent across platforms.
Organization: AAA Carolinas Location: Charlotte, NC Job title: Marketing Manager, Car Care Years and months employed: 1 Year(s) Responsibilities: Established integrated Business to Consumer marketing strategy and annual plan for 33 North Carolina and South Carolina AAA owned and operated car care locations including direct marketing (digital and print) and advertising programs to support branches, enhance core business, penetrate new markets and introduce new products. Determined ROI on programs, created a content audit of online presence, developed user personas, developed strategic content plans and annual social media editorial calendar, managed Search Engine Marketing (SEM) testing and improvement, executed website updates, and email marketing utilizing A/B testing.
Organization: Social Butterfly Charlotte Location: Charlotte, NC Job title: Director of Digital Strategy/Owner Years and months employed: 6 Year(s) Responsibilities: Taught small to mid-sized businesses social media basics, best practices, and evaluated their online presence versus competitors. Effectively integrated Social Media into existing marketing programs, created Social Media strategies, and created social media profiles and websites.
EDUCATION
Institution Name: Georgia Institute of Technology Location: Atlanta, GA Degree earned: B.S. Major/Concentration: B.S. Industrial Management Year Graduated: 1987
Institution Name: Univeristy of Washington Location: Seattle, WA Degree earned: Certificate in Content Strategy Major/Concentration: Certificate Year Graduated: 2016
