Quick Interview: view Salary range: $85,000 to $140,000 Willing to relocate: No Years of related job experience: 18 Highest degree earned: Bachelors Degree Languages: English Software: Adobe (Illustrator, InDesign, Photoshop, Acrobat); Microsoft Office (Excel, Word, PowerPoint); Hubspot; Vocus; iContact; Google AdWords; Google Analytics; Hootesuite; Emma; Fishbowl Marketing; Asana; Basecamp; Wrike
This candidate is an experienced brand, marketing and project management leader with proven success developing and implementing plans to increase sales and market share. She has a broad skill set with 15+ years developing integrated plans leveraging advertising, media, marketing communications, digital, promotions, and PR, all in cadence to connect brands to target customers and grow businesses.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Nashville, TN Job title: Director of Marketing, Advertising & Customer Care Years and months employed: 3 Year(s) 2 Month(s) Responsibilities: Brand development and brand re-fresh; Marketing strategy development and marketing plan implementation; Vertical marketing strategy development; Demand generation and inbound marketing with digital marketing, including website management, marketing automation, email marketing, content development, SEO / SEM; Media planning and buying; Sales enablement and marketing collateral; Tradeshow planning and event marketing; Promotional development and implementation; Sponsorship management; Presentation, RFI and RFP response development
Organization: Logan's Roadhouse Location: Nashville, TN Job title: Sr. Director of Marketing Years and months employed: 7 Year(s) 10 Month(s) Responsibilities: Brand strategy, research and development; Marketing strategy and calendar development and implementation; Promotional and product development from concept stage to concept screening to message development and implementation; Traditional media planning and advertising production to include broadcast, print and digital; Print and direct mail marketing including discount management; In-store point-of-purchasing and merchandising management; Digital marketing, including website management, email marketing and social media; Public relations including media solicitation and crisis response; Brand and marketing research to include brand assessments, voice of customer and secondary research management; New unit opening marketing and local marketing development and support
Organization: Murray, Inc. Location: Brentwood, TN Job title: Marketing Analyst & Merchandising Manager Years and months employed: 1 Year(s) Responsibilities:
In-store merchandising development including product catalogs, signage and advertisements for national and international retailers; Product development and innovation research leveraging primary and secondary qualitative research and quantitative research; Public relations management; Managed website and 8,000 user dealer intranet; Developed sales presentations and tools for national and international sales teams; Internal communications including critical communications for bankruptcy filing
EDUCATION
Institution Name: Middle Tennessee State University Location: Murfreesboro, TN Degree earned: Bachelors Degree Major/Concentration: Mass Communications/Advertising & Political Scienc Year Graduated: 1998
Institution Name: NYU School of Continuing & Professional Studies Location: New York, NY Degree earned: N/A Major/Concentration: Digital Marketing
