Quick Interview: view Salary range: $90,000 to $130,000 Willing to relocate: No Years of related job experience: 18 Highest degree earned: MBA Graduated Magna Cum Laude Languages: French Software: MS Office Suite; Nielsen Homescan; SPECTRA
This marketing and sales professional has over 15 years of consumer packaged goods experience. As an MBA with an academic background in finance and marketing, she is adept at seeing the big picture to identify key objectives, develop strategy, and execute strong marketing programs. As a self-described right brain/left brain thinker, she has a unique balance of creativity and financial skills that deliver to the bottom line. She was a pioneer in the shopper marketing discipline, and has proven skills in customer and category development, strategic planning, new product development, and market research. Her ability to collaborate across cross-functional teams and with her customers has allowed her to wield influence and overcome objections.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Franklin, TN Job title: Shopper Marketing Manager Years and months employed: 8 Year(s) 11 Month(s) Responsibilities: Developed and executed insights-driven 360˚ Shopper Marketing programs that drove physical and mental availability across a portfolio of brands. Broad retailer experience, including top Mass, Grocery, Value, and Ecommerce retailers. Experienced in all aspects of consumer promotions (CP) marketing media. Collaborated with retailer marketing departments to develop strategic co-marketing programs.
Organization: Confidential Location: Franklin, TN Job title: Director of Marketing Years and months employed: 11 Year(s) 7 Month(s) Responsibilities: Provided direction and leadership for marketing department of seasonal giftwrap and related accessories business. Formulated strategic plans; lead new product development. Managed staff of product managers & creative graphics group. Responsible for all budgets.
Organization: Confidential Location: Scranton, PA Job title: Director of Field Marketing Years and months employed: 1 Year(s) 2 Month(s) Responsibilities: Responsible for business development with key accounts (Walmart/Target) for seasonal categories by providing category management analysis, customized products, and strategic merchandising programs to drive growth and profitability.
EDUCATION
Institution Name: Confidential Location: Confidential Degree earned: MBA Major/Concentration: Finance & Marketing Year Graduated: 1987