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Salary range: $89,000 to $120,000
Willing to relocate: No
Years of related job experience: 20
Highest degree earned: Bachelor of Arts
Languages: English
Software: Microsoft Office Suite; Google Suite; Wordpress CMS; Slack; Salesforce; Oracle Agile PLM; CustomShow; Wrike; Asana; Adobe Lightroom
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Candidate Code: 62edad

PROFESSIONAL SUMMARY

This candidate is a strategy-driven copywriter / creative director with 20+ years' experience. His talents include creative strategy, concepting, and writing for consumer brands, technology, travel, financial services, healthcare, and non-profits.

EMPLOYMENT HISTORY

Organization: Please reach us for these details!
Location: Nashville, Tenn.
Job title: Copy Chief
Years and months employed: 10 Year(s) 10 Month(s)
Responsibilities: Guide branding and voice for global consumer electronics accessories manufacturer through message development, creative direction and writing. • Develop product naming, positioning and branding for 35+ new product launches and promotions annually, aligning Product Development, Sales and Marketing efforts in bringing new products to market. • Establish and articulate Griffin's brand story through consumer packaging; online, social, email marketing; digital advertising; merchandising, out-of-home; and video. • Implement shared services model that combined and streamlined operations of two complete marketing/creative departments (60 personnel total) in two offices. • Manage and mentor copy team to balance workload, ensure voice consistency, work quality/accuracy, timely delivery. Lead writing team in research, writing and deployment of new product copy assets, promotions, product launch campaigns, customer support materials, eCommerce and marketplace support, writing for search. • Lead creative, design and dev teams to concept, create and deliver creative assets for online and retail sales, including packaging, online and retail presence, online advertising, tradeshow presence, and more. • Collaborate with national and international sales groups to plan, research and write new business proposals, new product pitches, and annual line reviews. • Develop and implement internal workflow processes to increase efficiency, speed and accuracy of work for initial review, revision, proofing and delivery.

Organization: Web Webster Worldwide
Location: Nashville
Job title: Writer / Creative Director
Years and months employed: 20 Year(s) 3 Month(s)
Responsibilities: Deliver creative strategy, concepting, and writing for consumer brands, technology, travel, financial services, healthcare and non-profits. • Concept, pitch and deliver production-ready, brand-voice-focused online, print and TV advertising, short- and long-form product copy, technical/training materials. Concept, script and storyboard video content and motion media. Product naming, positioning and branding. • Highly effective strategist/writer for complex sales presentations, RFPs and similar sales support materials.

Organization: Dye, Van Mol & Lawrence and other PR/ad agencies
Location: Nashville
Job title: Account Supervisor
Years and months employed: 15 Year(s)
Responsibilities: Public relations planning, writing and client service. Sectors served included consumer package goods, B2B, and sporting events. • Prior to DVL, held similar posts with MERCATUS Communications, The Buntin Group, and Ericson Marketing Communications in Nashville; Thompson & Co. and Walker & Associates in Memphis, Tenn.

EDUCATION

Institution Name: Rhodes College
Location: Memphis
Degree earned: Bachelor of Arts
Major/Concentration: English
Year Graduated: 1990

 



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