Quick Interview: view Salary range: $87,000 to $97,000 Willing to relocate: No Years of related job experience: 7 Highest degree earned: B.S.B.A. Accreditations: Minor in Professional Communications and Advertising
, Languages: English Software: Marketo; MS Dynamics CRM; Google Analytics; Google Adwords; Pardot; Salesforce; Salesfusion; Marketing Automation; CRM; MS Office
A results oriented leader who is passionate about driving effectiveness and efficiency within the marketing organization through technology and best practice processes. Leads the daily operational processes and procedures that drive go-to-market teams to deliver results.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Nashville, TN Job title: Digital Marketing Manager Years and months employed: 2 Year(s) 3 Month(s) Responsibilities: Oversees the implementation, maintains the integration and continued management of the marketing automation platforms (Marketo) as well as implementation of account-based marketing (ABM) and web personalization software.
Supports the launch of ABM strategies and campaigns; Pilots web personalization efforts to enhance conversion rates; Partners with business intelligence team to maintain data integrity inside of the customer relationship management software (MS Dynamics); Develops a multi-stage lead nurturing program as part of an MQL strategy; Partners with sales teams on sales enablement tools and data, such as lead scoring, product interest reports and ongoing training; Maintains database segmentation and develops processes and guidelines for list import to ensure database integrity; Creates scalable processes that ensure best practices in campaign setup, conversion, nurturing and database management
Organization: Technology Company Location: Nashville, TN Job title: Social Media Manager Years and months employed: 3 Year(s) 10 Month(s) Responsibilities: Created and implemented the social media strategy and accompanying guidebook; Engaged customers through multiple social platforms such as Facebook, Twitter, LinkedIn, YouTube and Slideshare; Addressed public through social engagement at events and customer conferences; Created and analyzed email campaigns in the marketing automation platform (Salesfusion & Pardot); Develop standardized reports to measure team performance, key performance metrics and identify areas for optimization
Organization: CYSY Location: Panama City Beach, FL Job title: Social Media Strategist Years and months employed: 8 Month(s) Responsibilities: Fulfilled the consultant role with client accounts regarding digital marketing strategies; Created and managed client social media accounts across various platforms; Advised clients on account performance, trends and best practices; Educated and collaborated with clients on social media strategies; Developed content for weekly company blog and monthly newsletter; Strengthened the marketing strategy through increased local advertising and tradeshow presence
EDUCATION
Institution Name: Tennessee Technological University Location: Cookeville, TN Degree earned: B.S.B.A. Major/Concentration: Marketing and Business Management Year Graduated: 2010
