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Salary range: $85,000 to $95,000
Willing to relocate: No
Years of related job experience: 7
Highest degree earned: B.S.B.A.
Accreditations: Minor in Professional Communications and Advertising ,
Languages: English
Software: Marketo; MS Dynamics CRM; Google Analytics; Google Adwords; Pardot; Salesforce; Salesfusion; Marketing Automation; CRM; MS Office
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Candidate Code: 6b4a9e

PROFESSIONAL SUMMARY

Meet a Digital Marketing Manager, with experience in social media, pay-per-click, marketing automation and various other aspects of the ever-expanding digital marketing spectrum. She graduated from Tennessee Technology University in 2010 after majoring in Marketing, Business Management and earning a minor in Professional Communications: Advertising. She is looking for her next role in Marketing Operations.

EMPLOYMENT HISTORY

Organization: Please reach us for these details!
Location: Nashville, TN
Job title: Digital Marketing Manager
Years and months employed: 2 Year(s) 3 Month(s)
Responsibilities: Oversaw the implementation, maintained the integration and continued management of the marketing automation platforms (Marketo) as well as implementation of account-based marketing (ABM) and web personalization software; Supported the launch of ABM strategies and campaigns; Piloted web personalization efforts to enhance conversion rates; Partnered with business intelligence team to maintain data integrity inside of the customer relationship management software (MS Dynamics); Developed a multi-stage lead nurturing program as part of an MQL strategy; Partnered with sales teams on sales enablement tools and data, such as lead scoring, product interest reports and ongoing training; Maintained database segmentation and developed processes and guidelines for list import to ensure database integrity; Created scalable processes that ensure best practices in campaign setup, conversion, nurturing and database management

Organization: Technology Company
Location: Nashville, TN
Job title: Social Media Manager
Years and months employed: 3 Year(s) 10 Month(s)
Responsibilities: Created and implemented the social media strategy and accompanying guidebook; Engaged customers through multiple social platforms such as Facebook, Twitter, LinkedIn, YouTube and Slideshare; Addressed public through social engagement at events and customer conferences; Created and analyzed email campaigns in the marketing automation platform (Salesfusion & Pardot); Develop standardized reports to measure team performance, key performance metrics and identify areas for optimization

Organization: CYSY
Location: Panama City Beach, FL
Job title: Social Media Strategist
Years and months employed: 8 Month(s)
Responsibilities: Fulfilled the consultant role with client accounts regarding digital marketing strategies; Created and managed client social media accounts across various platforms; Advised clients on account performance, trends and best practices; Educated and collaborated with clients on social media strategies; Developed content for weekly company blog and monthly newsletter; Strengthened the marketing strategy through increased local advertising and tradeshow presence

EDUCATION

Institution Name: Tennessee Technological University
Location: Cookeville, TN
Degree earned: B.S.B.A.
Major/Concentration: Marketing and Business Management
Year Graduated: 2010

 



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