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Salary range: $95,000 to $140,000
Willing to relocate: No
Years of related job experience: 18
Highest degree earned: Bachelor of Arts
Languages: English
Software: Microsoft Office Suite
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Candidate Code: 7ea4e7

PROFESSIONAL SUMMARY

With enthusiasm and commitment to the mission, this high-energy, marketing leader is known for first-mover initiatives adopted across the organization. She has proven success in driving sales, advancing brand value and launching new products and programs through innovation with a commitment to sales collaboration. Her broad spectrum of expertise encompasses corporate and agency experience.

EMPLOYMENT HISTORY

Organization: Please reach us for these details!
Location: Nashville, TN
Job title: Team Leader, Enterprise Marketing
Years and months employed: 16 Year(s) 4 Month(s)
Responsibilities: Strategic planning and positioning; campaign and program development, execution, analysis; market and customer research; marketing communications; branding strategy & execution; product marketing with P&L responsibility; new product/category launches; advertising and agency management, on-line and search engine optimization (SEO); demand generation; web marketing; tradeshows; AR/PR; sales and channel partner engagement.

Organization: Hart & Company Advertising
Location: Nashville, TN
Job title: Account Manager
Years and months employed: 1 Year(s)
Responsibilities: Account management of flagship consumer and restaurant accounts; client relationship and account growth; strategic planning and major promotional campaigns; annual marketing/media plans; creative direction/interface including collateral, POS, POP; franchisee and field marketing support; annual marketing/media plans.

Organization: JERRICO, INC./Long John Silvers
Location: Atlanta, Georgia
Job title: Regional Marketing Director
Years and months employed: 5 Year(s) 6 Month(s)
Responsibilities: Regional marketing planning and execution; P&L responsibility; consumer and competitive intelligence; market analysis; pricing and program strategies and execution; advertising and media plans; menu strategies and execution; promotional and campaign development and execution; merchandising and collateral direction; market testing; operations and franchisee engagement; Corporate marketing interface for region.

EDUCATION

Institution Name: Florida State University
Location: Tallahassee, FL
Degree earned: Bachelor of Arts
Major/Concentration: Humanities/Art History
Year Graduated: 1978

Institution Name: Stetson University
Location: Deland, Florida
Degree earned:
Major/Concentration: Marketing, Statistics, Economics

 



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