Quick Interview: view Salary range: $125,000 to $175,000 Willing to relocate: Yes Years of related job experience: 20 Highest degree earned: Master's of Business Administration Languages: English Software: Advanced Microsoft Office Skills (Including Access)\r\nFluent with SPSS\r\nBasic SQL and SAS Skills\r\n
This candidate is a growth-oriented executive with twenty plus years’ experience in full-cycle, market strategy development – from market intelligence to plan development; functional alignment to strategic execution. With broad expertise in leveraging market data and insights to maximize strategic effectiveness, he is also a skilled communicator and successful change management leader.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Nashville, TN Job title: Director, Customer Acquisition and Retention Years and months employed: 3 Year(s) 3 Month(s) Responsibilities: Spearheaded the development and execution of segment-specific business and marketing strategies for the under-65 individual market.
• Utilized insights gained through analytic models, competitive intelligence, campaign performance, sales data and market research to optimize business strategy and deploy marketing investments.
• Managed a diverse team of marketing strategists and matrix partners who support all aspects of acquisition, customer management and digital marketing.
• Directed the creative process through internal and external creative and agency resources.
Organization: Cigna-HealthSpring Location: Nashville, TN Job title: Director, Market Planning Years and months employed: 2 Year(s) 10 Month(s) Responsibilities: Responsible for the development and oversight of customer, market and operational metrics and the integration of insights into regional business planning and strategic modeling.
• Developed and implemented new DTC segmentation and media mix modeling that resulted in two consecutive years of record AEP sales while simultaneously lowering direct acquisition costs.
• Led the development and implementation of a new customer segmentation model that improved retention 10%+
• Led the integration of various research and data mining activities – from operations research to customer segmentation – into actionable strategic insights and business initiatives.
Organization: FloridaBlue (BCBS of Florida) Location: Jacksonville, FL Job title: Sr. Manager, Sales Analysis and Consulting Years and months employed: 8 Month(s) Responsibilities: Responsible for providing analytics and consulting services in support of employer group-level retention and growth strategies.
EDUCATION
Institution Name: University of Tennessee Location: Chattanooga, TN Degree earned: Master's of Business Administration Major/Concentration: Business Adminstration Year Graduated: 2001
Institution Name: University of Tennessee Location: Chattanooga, TN Degree earned: Bachelor of Arts Major/Concentration: Advertising Year Graduated: 1992
