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Salary range: $150,000 to $200,000
Willing to relocate: Yes
Years of related job experience: 20
Highest degree earned: Master's of Business Administration
Languages: English
Software: Advanced Microsoft Office Skills (Including Access) Fluent with SPSS Basic SQL and SAS Skills
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Candidate Code: 84b2d2

PROFESSIONAL SUMMARY

This candidate is a growth-oriented executive with twenty plus years’ experience in full-cycle, market strategy development – from market intelligence to plan development; functional alignment to strategic execution. With broad expertise in leveraging market data and insights to maximize strategic effectiveness, he is also a skilled communicator and successful change management leader.

EMPLOYMENT HISTORY

Organization: Please reach us for these details!
Location: Nashville, TN
Job title: Marketing Director
Years and months employed: 2 Year(s) 1 Month(s)
Responsibilities: Responsible for the development and execution of segment-specific business and marketing objectives for the under-65 individual market. • Manages a team of four marketing strategists who specialize in acquisition, customer management and digital marketing. • Utilizes insights gained through analytic models, competitive intelligence, campaign performance, sales data and market research to optimize business strategy and deploy marketing investments to high value areas. • Manages the creative process through internal and external creative and agency resources.

Organization: Cigna-HealthSpring
Location: Nashville, TN
Job title: Director, Market Planning
Years and months employed: 2 Year(s) 10 Month(s)
Responsibilities: Responsible for the development and oversight of customer, market and operational metrics and the integration of insights into regional business planning and strategic modeling. • Developed and implemented new DTC segmentation and media mix modeling that resulted in two consecutive years of record AEP sales while simultaneously lowering direct acquisition costs. • Led the development and implementation of a new customer segmentation model that improved retention 10%+ • Led the integration of various research and data mining activities – from operations research to customer segmentation – into actionable strategic insights and business initiatives.

Organization: FloridaBlue (BCBS of Florida)
Location: Jacksonville, FL
Job title: Sr. Manager, Sales Analysis and Consulting
Years and months employed: 8 Month(s)
Responsibilities: Responsible for providing analytics and consulting services in support of employer group-level retention and growth strategies.

EDUCATION

Institution Name: University of Tennessee
Location: Chattanooga, TN
Degree earned: Master's of Business Administration
Major/Concentration: Business Adminstration
Year Graduated: 2001

Institution Name: University of Tennessee
Location: Chattanooga, TN
Degree earned: Bachelor of Arts
Major/Concentration: Advertising
Year Graduated: 1992

 



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