Quick Interview: view Salary range: $48,000 to $55,000 Willing to relocate: No Years of related job experience: 10 Highest degree earned: BS Languages: English Software: Microsoft Office, Adobe Acrobat, CisionPoint, PR Web, Social Media (Facebook, Twitter, LinkedIn, HootSuite, etc.), Wrike, Virb, PC and Mac operating systems
Please meet a top-performing editor and PR manager credited with ensuring accuracy of websites, email campaigns, and press releases and overseeing the creation of custom community initiatives for clients across the country. With expertise in managing multiple projects from conception to completion, she is highly accomplished in developing content for multiple platforms and building and maintaining relationships.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Nashville, Tenn. Job title: Marketing Communications Manager Years and months employed: 1 Year(s) 1 Month(s) Responsibilities: • Responsible for communicating consistent messages across print and electronic media, ensuring that key, strategic messages are communicated effectively to target audiences.
• Create and update promotional and collateral materials (providing writing and editing support) including web content, press releases, sales sheets, catalogs, email campaigns, and advertisements with input from product management, business development, sales, and customers.
• Manage the marketing communications function – including communications calendar, brand, PR plan, and content development.
• Manage and develop the marketing communications team as well as freelance employees
Assist in the development and maintenance of branding and visual identity guidelines, ensuring consistent adherence to guidelines for all marketing materials and activities.
• Develop and execute online strategies for the corporate website and blog, including content development and social media strategies.
• Plan, organize, execute, and manage annual distributors conference—a week-long international corporate event.
Organization: Nashville Marketing Agency Location: Nashville, Tenn. Job title: Interactive Editor Years and months employed: 9 Month(s) Responsibilities: • Editor of website copy, web video scripts, PPC landing pages, online videos, and email copy to ensure clarity, structure, and overall content is correct.
• Completed all proofs for websites in both design phases and when going live to ensure that all content was error free, links and forms functioned, graphics matched content, and SEO terms were placed correctly.
• Developed in-house style guide as well as 35 client-specific style guides to improve consistent use of spelling, grammar, punctuation, and tone.
• Created and maintained database of relevant and current state bar regulations to ensure that all web-based videos conform to standards and stayed within required regulations.
• Determined optimal placement for web videos to maximize online views and interaction.
Created website content, email copy, scripts, and press releases as needed.
Organization: Nashville Marketing Agency Location: Nashville, Tenn. Job title: Public Relations Manager Years and months employed: 6 Year(s) 2 Month(s) Responsibilities: • Managed, planned, and executed community initiatives that increased brand awareness, promoted goodwill, and garnered media coverage for clients across the country–including $16,000 in free media coverage in Northern California—and a community recognition award from Fort Carson in Colorado.
• Grew the public relations department by six clients and increased annual revenue by 300 percent.
Developed year‐round branded public relations campaigns for clients, including websites, logos, and custom events throughout the year.
• Created safety‐based online video contest for high school students in Colorado, North Carolina, and Nevada, which exponentially increased traffic to clients' websites and garnered media coverage in all three states.
• Distributed and pitched press releases that generated pickup by outlets that include the San Francisco Chronicle, Gazette (Colorado Springs), News & Observer (Raleigh, N.C.), Indianapolis Star, and Yahoo! Tech News.
• Researched, wrote, and edited copy for internal and external audiences–including press releases, website content, newsletters, and brochures.
• Directed and maintained content updates for community sections on more than 25 websites.
Received employee of the Year Award (2010) for outstanding service.
EDUCATION
Institution Name: University of Tennessee Location: Knoxville, Tenn. Degree earned: BS Major/Concentration: Communications with a focus on Journalism Year Graduated: 2003
