Quick Interview: view Salary range: $95,000 to $110,000 Willing to relocate: No Years of related job experience: 10 Highest degree earned: Bachelor's Degree Languages: English Software: Adobe Creative Suite including InDesign, Illustrator, Photoshop and Dreamweaver; Microsoft Office Suite including Word, PowerPoint, Excel, and Outlook; Prezi; Wordpress; SEO MOZ; Google Analytics and Social Media including Facebook, LinkedIn and Twitter
FiveChairs is excited to announce a healthcare marketing executive with over 14 years of experience driving company growth and building successful brands. This highly competitive leader knows how to drive qualified leads by using standard and digital marketing strategies and knows how to keep sales executives focused on what they do best by applying effective sales support initiatives.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Brentwood, TN Job title: Vice President of Sales and Marketing Years and months employed: 1 Year(s) Responsibilities: Responsible for managing all sales and marketing activity for a company providing EMR, practice management and revenue-cycle management solutions to the provider community.
Developed sales plans which included goals, quotas, territory plans and strategies for success
Implemented sales and marketing strategies using effective techniques such as market research and market sizing to identify the right market for sales to approach
Executed marketing campaigns to increase lead generation in the markets identified to fill the pipeline
Implemented CRM (Salesforce.com) to track sales lead and pipeline activity
Rebranded to Artemis Health Group in 4 months changing the company brand including the mission, vision, positioning, brand identity, website and sales material
Created and implemented annual budget and proactive marketing plans
Managed multiple communication channels such as email, direct mail, website, social media, tradeshows, and public relations with an external agency for effective lead generation
Packaged and priced new products to be sold
Worked with the CEO to identify new business development opportunities and M&A activity
Presented quarterly to investors and board members showing sales and marketing progress
Organization: MedSolutions Location: Franklin, TN Job title: Senior Marketing Manager Years and months employed: 5 Year(s) 5 Month(s) Responsibilities: MedSolutions is a utilization management company that provides cost savings solutions to insurance companies. I was responsible for hiring and managing the marketing, sales support and proposal teams.
Grew revenue from $140MM to $875MM in 5 years using multiple sales and marketing strategies
Helped MedSolutions become the market leader by strategically identifying new channels, taking advantage of green field opportunities, and taking business away from the competition. Resulted in 60% new customer growth.
Rebranded, repositioned and managed corporate brand and identity
Created and implemented annual budget and proactive marketing plans that resulted in consistent sales growth in a commodity market
Managed multiple communication channels such as email, direct mail, website, social media, tradeshows, and public relations with both an external agency and internal staff to drive effective leads to fill the pipeline
Proven record of success in campaign management to C-suite executives in a highly competitive market
Worked with product development team to ensure competitiveness in market
Implemented and analyzed metrics to ensure favorable ROI
Aligned sales support staff with the sales team to handle reactive marketing such as presentations, proposals, market-specific collateral, and internal responses to help keep the momentum and maintain relationships needed to win deals
Reworked payer claims data proposals so that the audience received the sense of urgency needed to make decisions quickly
Created sales prospect lists based upon qualitative, quantitative, and competitive market research
Organization: Stinger Medical (Currently Enovate Medical)) Location: Murfreesboro Job title: Marketing Manager Years and months employed: 4 Year(s) 5 Month(s) Responsibilities: Stinger Medical (currently Enovate Medical) is an international manufacturer and provider of mobile and wall-mounted clinical workstations for the hospitals and health systems. I positioned Stinger Medical as a leader in the market through competitive research, strategic planning, proven campaign management, tracking of campaign effectiveness, and new product development.
Generated $20MM in revenue through strategic marketing tactics
Developed ROI-optimal email marketing strategies, generating more than $3MM in revenue with zero cash outlay
Expanded web presence to achieve over 100% increase in site visits through effective web design, strategic SEO initiatives, and email marketing
Managed Product Development Committee
Managed design and print production of direct mail, sales collateral and tradeshow exhibits
EDUCATION
Institution Name: Middle Tennessee State University Location: Murfreesboro, TN Degree earned: Bachelor's Degree Major/Concentration: Business Administration and CIS Year Graduated: 1999