Quick Interview: view Salary range: $100,000 to $120,000 Willing to relocate: Yes Years of related job experience: 7 Highest degree earned: Master of Business Administration (M.B.A.) Languages: English Software: Microsoft Office Suite, SymphonyIRI Syndicated Infoscan, IRI/Neilsen Homescan Panel/National Consumer Panel, SPECTRA, iOS, Adobe Photoshop
This candidate brings more than 7 years progressively responsible experience in brand development and marketing management in the consumer packaged goods industry, having worked in traditional brand management roles at a Fortune 30 and a Fortune 100 company. He is experienced in managing teams of functional experts, complex projects, and the P&L/financial shape of his business.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Nashville, TN Job title: Marketing Manager Years and months employed: 5 Year(s) 9 Month(s) Responsibilities: • Global Marketing Award Winner: Best Advertising Campaign • P&L responsibility and accountability
• Led strategic planning process based on key consumer insights to enhance current portfolio and improve communication with core consumers
• Developed long term planning by identifying new business opportunities, markets and partners
• Worked closely with distribution partners and marketing research companies to obtain relevant data and consumer insights, including the development and implementation of brand audit studies and focus groups
• Monitored and analyzed business performance versus business goals (brand awareness, market share, consumer behavior, and profitability), and the competition.
• Implemented marketing plans by working with internal business partners and external agencies and suppliers to deliver marketing activities in a timely manner and on budget
•Led the development of communication vehicles such as websites, brochures, coupons, packaging, online advertising and in-store displays
•Travel internally and internationally to build relationships with distributors and suppliers, manufacturing associates at plant sites, and vendors
•Presented internal and external presentations regarding new product introductions, marketing plans, business objectives and communication strategies to key stakeholders globally
•Established KPIs, cost and price parameters, market applications for distribution and sales estimates for my business
•Led a weekly meeting of 20-25 cross functional business partners to drive business activities
• Prepared regular reports outlining my brands’ performance using internal shipment and external syndicated data sources
• Managed and reported on the status of projects, product testing and the evaluation of external agencies for performance reviews and bonus allocation
Organization: P&G Location: Cincinnati, OH Job title: Consumer and Market Knowledge MBA Intern Years and months employed: 5 Month(s) Responsibilities: • Researched and compiled consumer trends and category data to identify opportunities for current and future home care category products
• Designed and executed in-home interviews and shop-along research with category consumers in the Chicago area
• Managed third party research supplier and $60k budget through the completion of a quantitative study of the surface care category
• Presented a comprehensive analysis identifying the significant opportunity for innovation in the environmentally friendly cleaning products segment
• Led a team of 20 cross-functional interns tasked with making a recommendation on how P&G could become an employer of choice; presented our recommendation to the CEO of P&G; HR adopted the recommendation, which is still in use today (pg.com/careers - “A New Challenge Everyday”)
EDUCATION
Institution Name: The University of Alabama Location: Tuscaloosa, AL Degree earned: Master of Business Administration (M.B.A.) Major/Concentration: Marketing Strategy Year Graduated: 2007
Institution Name: Samford University Location: Birmingham, AL Degree earned: Bachelor of Science in Education (B.S.Ed.) Major/Concentration: Sports Medicine/Biochemistry Year Graduated: 2005
