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Salary range: $50,000 to $60,000
Willing to relocate: No
Years of related job experience: 18
Highest degree earned: BA, Public Relations (pending)
Software: Use Adobe Creative Suite, including Photoshop, Lightroom, InDesign, Illustrator, Flash, and Dreamweaver, to create illustrations, signage, photography editing, layouts, schematics, floor plans, logos, and other artwork. Create and edit videos using Final Cut. Develop databases with Filemaker and Knack. Manage documents, mail merges, spreadsheets, and presentations using Microsoft Office, Pages, Numbers, and Keynote. Manage sales process using Salesforce. Basic accounting using Quickbooks.
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Candidate Code: dc4a4d

PROFESSIONAL SUMMARY

Blessed with extraordinary creative and people skills, this candidate also has an abundance of business acumen. This combination of talents helps her increase revenues and market share for her clients. She develops, implements, and manages award-winning creative communications and projects to support strategic goals.

EMPLOYMENT HISTORY

Organization: Please reach us for these details!
Location: Hendersonville, TN
Job title: Owner
Years and months employed: 13 Year(s)
Responsibilities: Dynamic creative leader providing branding, design, event planning, and communications Achieved a notable increase in attendance/industry recognition for long-term client CSX Transportation for their Earth Day event attended by more than 300 employees, the public, the mayor of Jacksonville, and other local dignitaries. Remotely managed the CSX project, staying within the nearly $500k budget that included print materials, ad campaigns, and all event related expenses. Contributed copywriting and designed CSX Transportation's report on sustainability, winning a Gold Ink Award and Parthenon award. Increased sales for Dane Fitness from a deficit in year two to an increase in sales of nearly three million by year six through focused branding campaign and sales process development. Grew MoveStrong’s corporate wellness sales program by developing sales proposal process resulting in several awarded contracts. In the Wedding and Lifestyle industry, referenced as an industry expert with content frequently featured on related blogs. Achieved record-breaking fundraising milestone for the YMCA in a two hour period. Clients include financial services, professional services, environmental consultants, retail services, health and wellness. Corporate event planning has included annual meetings, employee training, industry trade show exhibits, corporate fairs, fundraisers, and nonprofit educational events. Private events include weddings and social gatherings. Design experience includes photo and prop styling, web, print, video, presentation, packaging and display. Specialties include still life styling, tablescape design, wardrobe styling, set and prop curation, product styling, and branding using minimal, authentic design. Notable Work - As A Freelance Creative Director CSX Transportation Earth Day Retained by CSX to promote their environmental focus. Used several coordinated strategies to promote the company’s sustainability, including award-winning, 24-page book and three consecutive Earth Day events. Earth Day events showcased CSX’s environmental focus through exhibits, posters, videos, speakers, and student participation. Transformed CSX’s Jacksonville headquarters lobby into a rainforest, with thatched huts, trees, animals, and educational features about CSX’s environmental stewardship. Coordinated student participation at three schools in Nashville and Jacksonville, where students created artwork celebrating the environment. The Earth Day events, unlike anything CSX had done before, were attended by more than 300 employees, the public, the mayor of Jacksonville, and other local dignitaries. The book was awarded a Gold Ink Award, the print industry’s most prestigious award, and a Parthenon Award, Nashville’s communication award competition. Dane Fitness Increased sales for Dane Fitness from a deficit in year two to an increase in sales of nearly three million by year six through a focused branding campaign and sales process development including website design, social media marketing, event design and planning. Deanna also utilized her Filemaker and Adobe Creative suite skills to develop a database for Dane Fitness that automated the full customer service experience, resulting in a significantly reduced customer downtime for fitness equipment and eliminating redundant data input, decreasing errors and communication problems. Metro Water Department Designed annual water quality report, road signage, new customer handbook and newsletters. Received Parthenon Awards. YMCA of Middle Tennessee After Breast Cancer Program Increased giving for YMCA of Middle Tennessee private fundraising event through design by creating a welcoming and intimate atmosphere for the event. The result: fundraising goal was met and helped facilitate bringing the ABC program to the Sumner County Family YMCA. Exceeded the goal by $4K in a two-hour event.

Organization: SunTrust Bank
Location: Nashville, TN
Job title: Art Director/Creative Director
Years and months employed: 5 Year(s)
Responsibilities: Creative Director for one of the nation’s largest banking organizations, serving a broad range of clients. Designed and managed marketing graphics and campaigns for major financial institution. Developed branding for rollout of new financial programs and designed product displays, brochures, and related promotional materials. 

EDUCATION

Institution Name: David Lipscomb University
Location: Nashville, TN
Degree earned: BA, Public Relations (pending)
Major/Concentration: Public Relations

Institution Name: Nashville State Technical School
Location: Nashville, TN
Degree earned:
Major/Concentration: Graphic Design

 



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