Quick Interview: view Salary range: $59,000 to $79,000 Willing to relocate: No Years of related job experience: 15 Highest degree earned: Bachelors Accreditations: UNIVERSITY
Who’s Who in American Universities & Colleges; Alpha Chi; Dean’s List; Speech Team (1st or 2nd place awards in 8 tournaments), Software: Experience in Apple Mac and Microsoft Office environments, using Word; PowerPoint; Excel; Quark; Adobe InDesign; WordPress.
Here is a versatile corporate communications / marketing content copywriter who promotes a wide range of organizations, products, and services … everything from electric guitars to healthcare. He writes for internal and external audiences using all digital, print, and broadcast media channels including email blasts, digital newsletters, web pages, articles, ads, speeches, and collateral materials.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Brentwood, TN Job title: Corporate Communications / Marketing Copywriter Years and months employed: 2 Year(s) 8 Month(s) Responsibilities: Performs freelance copywriting for client categories as diverse as electric guitars, deli salads, hot tubs, and healthcare; demonstrates the skills, experience, and ability to adapt to new industries, brands, and business strategy initiatives; works to develop ideas for creative media content in web video scripts, email communications, B2B collateral, website text, marketing materials, broadcast ads, print ads, and speeches.
* Conceived and executed digital, print, and radio campaigns for Gibson Guitar targeting men in mid-life who might otherwise purchase a motorcycle or sports car to recapture youth and virility; contributed to sales increases of 28% that led to extended backorders requiring the company to add a 2nd shift at the Gibson plant.
* Improved perceived value and brand positioning for Morgan Spas by writing copy and managing production of a web video that displayed hand-craftsmanship and durable construction at their jacuzzi manufacturing facility.
* Implemented a public relations campaign for Agape Children’s Services by speechwriting and speaking to audiences across Middle Tennessee; recruited more than 150 foster parents; increased annual pledge revenue by more than $500,000.00.
* Produced a radio advertising campaign to successfully introduce a new line of prepackaged salads from O’Delis, each spot targeting a convenience, diet, or health benefit.
Organization: Brookdale Senior Care Location: Brentwood, TN Job title: Corporate Communications / Marketing Copywriter Years and months employed: 2 Year(s) Responsibilities: At the in-house agency for Brookdale, a Fortune 500 corporation with the nation’s largest network of 1,100 senior care communities, he created print and digital written communications content for multiple internal and external media channels including website copy, email blasts, marketing materials, print ads, direct mail copy, and digital & print articles; performed research, interviewing, writing, and editing all article content for print and online issues of Brookdale’s Optimum Life magazine showcasing engaging inspirational stories of remarkable residents from across the country for employee and prospect audiences; enhanced SEO in the meta header title, description, and body copy for their senior facility web pages by adding statistically top-10 ranked keywords used in senior living searches by prospects; incorporated those keywords naturally into personable language; earned widespread praise for writing skills from team designers, art directors, marketing directors, and creative directors.
Organization: Cokesbury / Abingdon Press Location: Nashville, TN Job title: Marketing Content Copywriter Years and months employed: 8 Year(s) 6 Month(s) Responsibilities: Responsible for writing digital and print creative content at the in-house agency for this publisher and retailer of religious books and media; hired to help the Creative Services team transform their strategy from an advertising style tailored for wholesale distributors into an engaging consumer-oriented retail style; collaborated with team members to produce website copy, email blasts, editorial copy, print & digital catalogs, print ads, direct mail campaigns, brand messaging, and marketing collateral; frequently selected by the Creative Director for critical copywriting initiatives such as new product introductions, top-performing product lines, and catalog editorials; assigned to effectively manage multiple projects with tight turnaround in a fast paced environment; consistently hit all production deadlines; during the post-2008 recession years, he contributed to cost-cutting productivity by adopting the added project workload of an eliminated team member; contributed to two consecutive year-over-year sales revenue increases of $2.2 million and $1.3 million; his writing and creative concepts earned praise from company execs at all levels including the CEO.
EDUCATION
Institution Name: Oklahoma Christian University Location: Oklahoma City, OK Degree earned: Bachelors Major/Concentration: COMMUNICATIONS
