Quick Interview: view Salary range: $65,000 to $90,000 Willing to relocate: No Years of related job experience: 1 Highest degree earned: BA Software: MS office programs,
This candidate offers a passion for marketing backed up with over 15 years of experience in marketing consumer products, restaurants,events and attractions. Strengths include strategic planning, budgeting, media buying, website content management, social media, promotions, and public relations. She is highly creative and possesses a strong drive to succeed.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Nashville,TN Job title: Marketing Manager Years and months employed: 6 Year(s) 4 Month(s) Responsibilities: Responsibilities include the development and implementation of national advertising and promotions for multiple brands which are sold by over 800 dealers in the United States. Managed all new product launches including retail and wholesale promotions designed to exceed product launch goals. Developed go-to-market advertising and sales strategies, managed the annual marketing and public relations budget, oversee the creation of collateral materials, developed and maintained the digital marketing strategy including SEO, social media and internet ad campaigns; developed and distributed marketing materials to all dealers; managed digital image/asset solutions for all dealers; executed media planning and buying, negotiating value-added promotions; planned annual dealer meetings,trade shows and conventions; trained dealers how to execute plans in local markets. Managed and directed outside agencies.
Organization: Gaylord Entertainment Location: Nashville, TN Job title: Director of Marketing Years and months employed: 6 Year(s) 11 Month(s) Responsibilities: Developed strategic marketing plans for multiple business units including budgeting, defining brand positioning, objectives, target audiences, and tactical mix. Media buying,promotions, web site development, website content management, public relations, new product development, sponsorships.
Organization: Elvis Presley Enterprises Location: Memphis,TN Job title: Marketing Services Manager Years and months employed: 6 Year(s) Responsibilities: Developed and implemented domestic and international advertising and promotions and directed the in-house production of all marketing material including print, radio, outdoor, direct mail and trade show displays. Developed sales packages to cross-promote all properties; drive food and beverage sales through weddings and corporate events, conducted focus group market research; developed and coordinated sponsorships for the attractions and annual fan events; booked live entertainment and developed promotions for the annual events.
EDUCATION
Institution Name: University of Tennessee Location: Knoxville,TN Degree earned: BA Major/Concentration: Psychology
