Quick Interview: view Salary range: $135,000 to $160,000 Willing to relocate: No Years of related job experience: 20 Highest degree earned: Bachelor of Science Software: Proficient in MS Office Programs.
This experienced sales and marketing professional boasts a background in consumer and business-to-business products/services. She possesses exceptional strengths in strategic planning, product development, brand development, budget planning, market research & data analysis, and creative communication. Additional skills include problem solving, multi-tasking, leadership, excellent communication skills, and developing effective teams.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Franklin, TN Job title: VP, Marketing Years and months employed: 1 Year(s) Responsibilities: Responsible for developing the strategy for a comprehensive marketing, communications and branding program for a new innovative advanced healthcare laboratory.
• Developed “go-to-market” strategy with an emphasis on providing sales tools that provide guidance on solution based selling to sales force.
• Directed and managed the development of marketing collateral, keynote presentations, campaign management, and product launches.
• Partnered with the finance team to develop robust business models during the product research, development and validation lifecycle.
• Guided the ongoing development of company websites from wireframe to launch.
• Selected and managed key support vendors such as creative design & copywriting and digital marketing agency.
Organization: EFT Source, Inc Location: Nashville, TN Job title: Chief Marketing Officer Years and months employed: 4 Year(s) 7 Month(s) Responsibilities: Responsible for developing the strategy for a comprehensive marketing, communications and branding program for a new innovative advanced healthcare laboratory.
• Developed “go-to-market” strategy with an emphasis on providing sales tools that provide guidance on solution based selling to sales force.
• Directed and managed the development of marketing collateral, keynote presentations, campaign management, and product launches.
• Partnered with the finance team to develop robust business models during the product research, development and validation lifecycle.
• Guided the ongoing development of company websites from wireframe to launch.
• Selected and managed key support vendors such as creative design & copywriting and digital marketing agency.
Organization: Affinion Group Location: Franklin, TN Job title: Director, NetGain Years and months employed: 5 Year(s) Responsibilities: Developed and directed implementation of new acquisition strategy to give the company a strategic advantage in the industry.
• Implemented new business model of new customer acquisition program in response to competitive need
• Developed business plan and obtained corporate buy-in
• Managed cross-functional team to build operational system proto-type to deliver & track marketing campaign orders, file transfers, billing, commissions, and reporting.
• Grew revenues more than 150% year over year
• Managed multiple marketing and creative agencies to perform marketing research, test new creative formats, and introduce innovative marketing tactics.
EDUCATION
Institution Name: David Lipscomb University Location: Nashville, TN Degree earned: Bachelor of Science Major/Concentration: Organizational Communications Year Graduated: 1997
