Quick Interview: view Salary range: $150,000 to $185,000 Willing to relocate: No Years of related job experience: 30 Highest degree earned: Bachelor of Arts Accreditations: Named University's Outstanding Public Relations Graduate, Languages: English
This Senior Marketing Executive and Multi-industry Brand Strategist brings a passionate focus and dynamic leadership to drive internal and external communications, digital marketing, cause-marketing partnerships, market research, PR and image campaigns, crisis management, and publishing/thought leadership. She excels in strategic relationships, "think big" vision casting, and team motivation.
EMPLOYMENT HISTORY
Organization: Please reach us for these details! Location: Brentwood, TN Job title: Vice President, Marketing Years and months employed: 1 Year(s) 3 Month(s) Responsibilities: Staffed, led, and grew the agency’s newly established marketing division, providing strategic guidance, creative direction, digital planning, and team management for client base.
Developed and implemented market research, business strategy, national and global brand platforms, and digital/traditional communications campaigns for ministries, non-profits, churches, and Christian resource organizations.
Guided business development and client acquisition, proposal development, and ongoing client service.
Partnered with Technology Division to develop global online platforms, marketing automation, and digital marketing tools.
Organization: Thomas Nelson Publishers Location: Nashville, TN Job title: Group Vice President Years and months employed: 2 Year(s) 6 Month(s) Responsibilities: Worked on Leadership Team for long-term strategic planning and marketing of publishing unit including market analysis, product development, brand strategy, digital/traditional marketing, partnerships, and overall profitability planning.
Executed an international MarCom award-winning global 400-year anniversary campaign for the King James Bible that included strategic partnerships, commemorative product development across multiple publishing divisions, international advertising and publicity, a 400-day online digital campaign and website, historic Bible exhibit (both live and online), and retail merchandising and promotions.
Developed an international cause-marketing partnership with World Vision to build product sales at retail, generating millions of dollars for global child relief efforts.
Developed and implemented a dual branding and new packaging initiative for more than 400 lines and 2,500 SKUs.
Created branding strategies for authors and product lines including consumer research, competitive product analysis, strategic brand development.
Monitored and analyzed market trends and POS reports to determine ROI on marketing programs, making shifts for maximum returns.
Recruited, trained and supervised a team of marketing and public relations specialists. Selected and supervised outside vendors and agencies as part of marketing plan execution.
Built and leveraged national and international partner relationships to maximize cross promotion and branding opportunities and leverage impact of marketing investments.
Organization: The Rowland Company / Saatchi-Saatchi Location: San Francisco, CA Job title: Senior Vice President / General Manager Years and months employed: 4 Year(s) 9 Month(s) Responsibilities: Launched, managed, and grew the San Francisco office of global agency network. Responsible for day-to-day operations, new business development, staffing, creative and account management.
Championed business development and client acquisition, and office profitability.
Recruited, developed and managed all staff including specialists in public relations, promotions, publicity, sweepstakes, and sponsorships.
Developed and implemented award-winning national publicity, promotions, and marketing communications campaigns for consumer and business products and services.
EDUCATION
Institution Name: San Diego State University Location: San Diego, CA Degree earned: Bachelor of Arts Major/Concentration: Journalism / Public Relations
